Asahi Songwon Colors Ltd. is in the business of manufacturing pigments. Pigments are basically colourants, adding colour to everything around us, namely ink, paints, plastics, textiles, rubber etc.

Asahi Songwon Colors Ltd. is a leading player in the Indian Pigment industry and intends to become a leading manufacturer of pigments around the world. The company is in the manufacturing of CPC Beta Blue and Blue Crude, exporting substantial production to leading MNCs around the world on account of quality of its products.

Basic Objectives
ASCL aims to become a market leader in the pigment industry. With this view in the backdrop, The company's principal manufacturing facilities at Padra (Vadodara), manufacturing CPC Blue Crude and Beta Blue pigment has an installed capacity of 11400 tonnes per annum. The company is in the process of adding new products in its basket in future.

Promoters Background & History
ASCL was promoted by Mrs. Paru M. Jaykrishna, having rich business experience in the field of manufacturing Pigments & Chemicals and Travel Industry. Mrs. Paru M. Jaykrishna started Pigment Manufacturing activities in 1994. She was also President of Gujarat Chamber of Commerce and Industry (GCCI), first lady elected for this post in Gujarat's Chamber history.

Mr. Gokul Jaykrishna, joint managing director, looks after the day to day and strategic operations of the company. Under his leadership the company has achieved many exports and excellence awards during last 10 years.

VISION

Company’s vision is to be the world leader in its field of pigments by supplying quality and environment friendly products to MNC’s worldwide.

MISSION

To be the market leader in the Pigment industry globally.

To be the largest supplier of Blue crude in the world.

To be the preferred supplier of finished Pigments to MNC’s worldwide with a higher Pigments capacity.