Inspired by flora and fauna that nature has to offer such as colourful butterflies, birds, animals, flowers and plants, natural elements such as earth, sky, water and fire;  we add color in the life of millions across the globe by producing
vibrant pigments in India.

Asahi Songwon Colors Ltd.   is in the business of manufacturing pigments.  Pigments are basically colourants, adding colour to everything  around us, namely ink, paints, plastics, textiles, rubber etc.
 

Asahi Songwon Colors Ltd.  is a leading player in the Indian Pigment industry and intends to become a leading manufacturer of pigments around the world. The company is in the manufacturing of the Pigment Green-7 / CPC Beta Blue and Blue Crude, exporting substantial production to leading MNCs around the world on account of quality of its products.
 

Basic Objectives

ASCL aims to become a market leader in the pigment industry. With this view in the backdrop, ASCL has carried out an expansion plan with a capital outlay of Rs 52 crores  to enhance the production capacity of CPC Blue Crude from present level of 3600 TPA to 10800 TPA, and expanding it's Beta Blue pigment capacity to 2400 TPA.  The company is in the process of adding new products in its basket.

Promoters Background & History

ASCL was promoted by Mrs. Paru M. Jaykrishna, having rich business experience in the field of manufacturing Pigments & Chemicals and Travel Industry. Mrs. Paru M. Jaykrishna started Pigment Manufacturing activities in 1994 by setting up plant for manufacturing Pigment Green – 7 at Kadi, Mehsana in Gujarat. She was also  President of Gujarat Chamber of Commerce and Industry (GCCI), first lady elected for this post in Gujarat's Chamber history.

 Mrs. Jaykrishna is well supported by her Sons Mr. Gokul Jaykrishna and Mr. Munjal Jaykrishna, with their graduation study from Lehigh University, USA with degrees in finance and marketing. They have also adopted technical knowledge very well. Group has achieved many export and excellence awards during last 10 years.

The group has already taken up the necessary steps for smooth functioning of the units.  The Asahi's 'turnover is expected to cross Rs. 2000 million in the year 2010-11.